Merging game design principles with AI innovation for more engaging products.
I'm an optimistic and obsessively-organized Product Designer with over 15 years of creative experience. I collaborate with executives and development teams to push visionary thinking further, eliminate inefficiencies, and add a little more energy to each day.
What I excel at
Product + web design
I love building products and websites with large emotive imagery, a compelling narrative to navigate, thoughtful use of white space, styling that meets web accessibility standards, and strong search engine optimization.
Organization + efficiency
Clutter and slow paces give me heartburn. To get my teams functioning at their highest potential, I will organize everything from folders to calendars and seek out parts of the business operations that can be supported or fully automated by integrated features.
Branding + marketing
To enhance the effectiveness of a product or website, I can produce brand strategies, copywriting, bespoke iconography, and other digital design works that align with the new direction that the business is headed.
Connect with me on LinkedIn
The quick story
Hustle mode
The first 8 years of my career were spent in advertising before I transitioned to tech during my time in the video game industry. This has made me capable of owning the full Product Design phase from research to hi-res polish, along with the skills to create marketing campaigns for the new release.
In the last few positions I’ve held, my diverse history has also made me uniquely qualified to bridge the vast gaps found between Product and Marketing departments, where I would be made responsible for improving organizational cohesion and giving users a more seamless experience from first impression to conversion and beyond. In order to be effective in this undertaking, I also had to establish strong communication and project management skills.
My ideal role is one that takes advantage of both my structured, operational skills and my long history with creative development. While my main mastery is Product Design, I’m always ready to flex to keep momentum going and support the success of the business.
Mama time
When I'm not working, I'm listening to 1 book per week, organizing everything we own, building LEGO’s and crafts with my son, and traveling to new places with a Tentbox on top of our car!
Find me on Instagram
Experience
Product Designer
You.com, 2023-Present
Utilize my full stack designer skill set to bridge the gap between the Product and Marketing departments, to ensure that the beginning-to-end Product Led Growth experience was consistent and compelling.
Product Designer
AudioEye, 2022-2023
Chart ambitious paths forward for a digital compliance SaaS product that allows organizations to easily identify and eliminate accessibility barriers from their websites. Research user needs, build service blueprints and user flows, write copy, create illustrations, and produce high res mockups of full product experiences. Collaborate with certified experts to make the most accessible design decisions for users with disabilities.
UI Designer
Outlier.org, 2020-2021
Redesign and expand the student's interactive learning experience and our team's internal administrative tools that support cohort enrollment and course management. Define a design system that enables the team to develop features faster and convert the desktop-only experience into one available on all devices. Research student behavior and teaching methodologies to discover new ways of making online education more engaging and effective.
Creative Director
BRDG, 2017-2020
Craft strategic plans that enable clients to expand their digital presence and achieve business goals. Lead creative direction on web, branding, and graphic design work. Support process by organizing timelines, assigning tasks, sharing regular updates, and delivering assets.
The full story:
I started BRDG because I wanted to lower the barrier to entry into entrepreneurship and support small businesses. They’re a vital part of our economy and the future of innovation.
I wanted to be the person that was called the day someone put their two-weeks in. Then, over those two weeks, help them quickly build the foundation they would need to confidently begin networking and selling. I’ve now proudly supported the success of dozens of new entrepreneurs and thriving small businesses.
For each BRDG project, I led creative development and pulled together niche experts to deliver everything our clients needed. After each development phase wraps up, I teach the owners how to manage their website, so that they feel in control of their company and its messaging, instead of forcing them to be dependent on paying someone to make all updates for them.
Project Manager
Sparkly, 2016-2017
Enter job information into booking software (Booking Koala). Promote the business online to recruit new hires and attract new clients. Coordinate new hire training sessions. Schedule shifts and find replacements when needed. Make updates to the website.
UI Designer
Blizzard Entertainment, 2013-2017
Design visuals for applications, webpages, and in-game screens. Conduct exploratory interviews with users to learn their challenges and needs. Build and test series of wireframes through scenario walkthroughs and eye tracking. Maintain project timelines to keep stakeholders informed and confident in progress.
Digital Brand Developer
Sosh, 2012-2013
Create copy and images for social media posts and contests. Respond to all customer interactions. Perform in-depth market research. Review and report analytics. Run nationwide promotions and giveaways.
Director of PR
SURG Restaurants, 2011
Maintain relationships with media outlets, local organizations, liquor and food vendors, and other industry partners. Attend sponsored events and media interviews with chefs to ensure smooth outcomes.
Social Media Manager
Outlier Brands, 2010-2011
Write daily social media posts that are fun, helpful, engaging, and shareable. Research industries and competitors to make content more dynamic and valuable to viewers. Run nationwide promotions and giveaways.
Creative Director
Line of Sight Media, 2005-2013
Style, direct, shoot, and edit all photography work for musicians, graduates, couples, and entrepreneurs. Design both digital and print marketing materials. Customize web and social media pages with graphics and code.
Education
Business
University of Wisconsin
I pursued a Business degree with a focus in Marketing. Because Business felt a little too generalized, I took additional courses in Graphic Design and Advertising. While there, I held an Officer role in the University’s Ad Club.
Visual Arts
Milwaukee School of the Arts
I was one of two students that were selected for a rare Photography focus and given full access to the dark room. In addition to my regular studies, I completed two advanced courses and acquired an Advanced Art History Certificate.
Referrals
“One of Elisabeth's standout qualities is her exceptional creativity. She possesses a keen eye for design aesthetics and has an innate ability to transform concepts into visually stunning and user-friendly interfaces. Her creative approach to problem-solving brings a fresh perspective to every project, and she consistently delivers designs that exceed expectations.” — Excerpt from Sojin Rank referral