Full Stack Designer with 18 years of creative experience in advertising & tech
My specialty is combining product strategy with game design principles, brand storytelling, and AI innovation to create intuitive, easy-to-use features that engage like a game mechanic and convert like a campaign.
What I excel at
Product + web design
I love building products and websites with large emotive imagery, a compelling narrative to navigate, thoughtful use of white space, styling that meets web accessibility standards, and strong search engine optimization.
Organization + efficiency
Clutter and slow paces give me heartburn. To get my teams functioning at their highest potential, I will organize everything from folders to calendars and seek out parts of the business operations that can be supported or fully automated by integrated features.
Branding + marketing
To enhance the effectiveness of a product or website, I can produce brand strategies, copywriting, bespoke iconography, and other digital design works that align with the new direction that the business is headed.
Connect with me on LinkedIn
The quick story
Hustle mode
The first 8 years of my career were spent in advertising before I transitioned to tech during my time in the video game industry. This has made me capable of owning the full Product Design phase from research to hi-res polish, along with the skills to create marketing campaigns for the new release.
In the last few positions I’ve held, my diverse history has also made me uniquely qualified to bridge the vast gaps found between Product and Marketing departments, where I would be made responsible for improving organizational cohesion and giving users a more seamless experience from first impression to conversion and beyond. In order to be effective in this undertaking, I also had to establish strong communication and project management skills.
My ideal role is one that takes advantage of both my structured, operational skills and my long history with creative development. While my main mastery is Product Design, I’m always ready to flex to keep momentum going and support the success of the business.
Mama time
When I'm not working, I'm listening to 1 book per week, organizing everything we own, building LEGO’s and crafts with my son, and traveling to new places with a Tentbox on top of our car!
Find me on Instagram
Recent experience
Founding Product Designer
Shimmer, 2024-Present
Build end-to-end UX for neurodiverse users (ADHD, Autism) across mobile & web.
Drive research, prototyping, and weekly feature launches.
Architect adaptive design system improving engagement & retention.
Collaborate cross-functionally on data-driven iterations and product scaling.
Y Combinator 2021. ProductHunt Top Product 2024 & 2025.
Product Designer
You.com, 2023-2024
Researched and produced content that aimed to make a next-gen AI search and productivity tool part of everyday life.
Bridged Product and Marketing teams to unify the end-to-end Product-Led Growth experience.
Spearheaded a full-scale, cross-functional brand evolution that reimagined all marketing and product aesthetics.
Product Designer
AudioEye, 2022-2023
Designed core SaaS experience for accessibility compliance (WCAG, ADA).
Delivered blueprints, flows & high-fidelity UI for 120k+ global brands.
Partnered with certified experts to refine accessible design patterns.
2023 Best SaaS Accessibility Innovation.
UI Designer
Outlier.org, 2020-2021
Redesigned student learning & admin tools for full responsive rollout.
Built scalable design system accelerating feature velocity by 30%+.
Conducted user research to boost engagement & retention metrics.
2022 EdTech Breakthrough Award.
Creative Director
BRDG, 2017-2020
Founded & led digital design agency delivering web, brand, and UX strategy.
Directed multi-disciplinary creative teams from concept to launch.
Delivered on-brand visual systems driving measurable client growth.
UI Designer
Blizzard Entertainment, 2013-2017
Designed in-game, web, and application screens for AAA, Fortune 500 titles.
Led user testing (interviews, eye-tracking) to optimize usability.
Maintained stakeholder alignment through agile design iterations.
Education
Business
University of Wisconsin
I pursued a Business degree with a focus in Marketing. Because Business felt a little too generalized, I took additional courses in Graphic Design and Advertising. While there, I held an Officer role in the University’s Ad Club.
Visual Arts
Milwaukee School of the Arts
I was one of two students that were selected for a rare Photography focus and given full access to the dark room. In addition to my regular studies, I completed two advanced courses and acquired an Advanced Art History Certificate.
Referrals
“One of Elisabeth's standout qualities is her exceptional creativity. She possesses a keen eye for design aesthetics and has an innate ability to transform concepts into visually stunning and user-friendly interfaces. Her creative approach to problem-solving brings a fresh perspective to every project, and she consistently delivers designs that exceed expectations.” — Excerpt from Sojin Rank referral